I craft digital strategies for businesses of all sizes — specializing in content marketing, brand storytelling, and audience engagement. My passion lies in building meaningful brand connections through impactful content and smart digital campaigns.
As a digital marketer, I thrive on helping businesses grow by building strong online connections. I create personalized strategies using content marketing, SEO, social media, and paid ads to help brands stand out and reach the right people. My work is driven by insight, creativity, and a strong focus on results — not just traffic and likes, but real growth. I believe in turning ideas into action and bringing brands closer to their audience with purpose and clarity.
De Montfort University, Dubai, UAE
2023 – PresentSkill Mount Education
April 2025Logic Institute of Management, Calicut, India
2022 – Present (Online)St. Joseph’s College (Autonomous), Devagiri, Calicut, India
2017 – 2020French Corner, Dubai
June 2022 - May 2023Mercedes Benz Bridgeway Motors, Calicut, India
Sep 2019 - Sep 2020Self-Employed
2025 – PresentI help brands connect with their audience through clear strategy, creative content, and meaningful digital experiences. Every service I offer is designed to support your brand's visibility, engagement, and growth.
It’s not just about posting — it’s about building community. I develop content plans and manage platforms to help you show up consistently, engage genuinely, and grow organically.
Behind every successful brand is a smart plan. I build custom marketing strategies based on research, trends, and data helping you reach the right audience.
I help set up or improve your Instagram profile with the right bio, highlights, and visuals to attract your ideal audience.
Your brand is more than a logo, it’s how people feel when they hear your name. I help shape that experience through consistent messaging, voice, and visual storytelling.
Words that work — I create compelling blog posts, website content, email campaigns, and more to reflect your brand voice and build lasting trust with your audience.
I optimize your content and website to improve visibility on search engines. From keyword strategy to on-page SEO, I help you get found by the people who matter.
Here are a few impactful projects I’ve worked on — showcasing my skills in digital marketing, brand strategy, CRM, and data-driven research.
I developed and executed a results-driven Instagram content strategy for Just Salad, a health-focused F&B chain in Dubai. Through creative reels, influencer collaboration, and engaging visual content, we increased weekly reach by 40% and boosted online orders via Instagram by 25% in just one month.
I conducted a detailed case study on Philly Cafe, a growing F&B brand in Dubai, analyzing their digital presence and customer engagement strategies. The project focused on identifying gaps in their social media approach and provided actionable branding and content strategy recommendations to boost local reach and customer loyalty.
I designed and implemented a blog content strategy for The LightHouse, a concept store and restaurant in Dubai Design District. The goal was to drive organic traffic through keyword-rich lifestyle and product-related articles. As a result, blog traffic increased by 60%, and multiple keywords ranked on the first page of Google within 8 weeks.
I executed a focused Instagram marketing campaign for Namshi, aimed at increasing brand visibility, follower growth, and user interaction. The strategy included curated product-based Reels, trendy hashtag campaigns, and engaging Stories, leading to a noticeable spike in daily engagement and website traffic from Instagram.
I conducted a consultancy-based academic project that analyzed how supermarkets in the UAE attract price-sensitive customers. Using real-world data and consumer surveys, I evaluated the effectiveness of their sales promotions and recommended strategic improvements to enhance brand loyalty and customer engagement.
I developed and executed a results-driven Instagram content strategy for Just Salad, a health-focused F&B chain in Dubai. Through creative reels, influencer collaboration, and engaging visual content, we increased weekly reach by 40% and boosted online orders via Instagram by 25% in just one month.
I conducted a detailed case study on Philly Cafe, a growing F&B brand in Dubai, analyzing their digital presence and customer engagement strategies. The project focused on identifying gaps in their social media approach and provided actionable branding and content strategy recommendations to boost local reach and customer loyalty.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mI designed and implemented a blog content strategy for The LightHouse, a concept store and restaurant in Dubai Design District. The goal was to drive organic traffic through keyword-rich lifestyle and product-related articles. As a result, blog traffic increased by 60%, and multiple keywords ranked on the first page of Google within 8 weeks.
I executed a focused Instagram marketing campaign for Namshi, aimed at increasing brand visibility, follower growth, and user interaction. The strategy included curated product-based Reels, trendy hashtag campaigns, and engaging Stories, leading to a noticeable spike in daily engagement and website traffic from Instagram.
I conducted a consultancy-based academic project that analyzed how supermarkets in the UAE attract price-sensitive customers. Using real-world data and consumer surveys, I evaluated the effectiveness of their sales promotions and recommended strategic improvements to enhance brand loyalty and customer engagement.
I’m driven by more than metrics — I’m here to build real, lasting connections. At the heart of everything I do are values that guide every decision, every campaign, and every collaboration. I focus on creating purposeful strategies that truly reflect a brand’s identity, connect with its audience, and drive meaningful results. These values shape how I think, create, and grow alongside the people and businesses I work with.
Building a brand requires consistent effort. I maintain quality and messaging across all platforms to create a strong and memorable presence.
I believe in staying true to the brand's voice and values. Every piece of content or strategy I create reflects the genuine identity of the business.
Innovation is key. I approach every project with fresh ideas, creative storytelling, and unique solutions tailored to each brand.
My focus isn’t just on activity — it’s on outcomes. Every campaign is designed with clear goals and measurable results in mind.
I work hand-in-hand with clients, listening closely and incorporating their vision into every strategy we execute together.
Open and honest communication is at the core of my process. I keep clients in the loop at every stage, ensuring trust and clarity in all our collaborations.
I’m grateful to have worked with passionate brands and dedicated entrepreneurs who trusted me to help grow their digital presence. Here's what a few of them had to say about our collaboration:
Swathika helped me launch a greeting website for my startup. I was truly impressed with her creativity and fresh ideas. The content felt unique, the design was clean, and everything came together so well. She really understood what I needed and delivered it beautifully.
Working with Swathika was an absolute pleasure. She brought a fresh perspective to our brand’s content and handled our Instagram strategy with such professionalism. We saw an instant boost in engagement, and her approach was always thoughtful and results-driven.
Ready to grow your brand? I craft data-driven, creative strategies to boost your online presence through smart SEO and engaging social media campaigns. Let’s connect and make your vision a reality.
mylifeasnunu
info@swathika.com
Mon to Fri (10 am – 6pm)
Phone: +971 55 3911815
